Nicolas Iselin
Storyteller │Federator │
Marketer│Gardener│
Email:
Address:
1, Chemin des Etolles
1254 Jussy, Switzerland
+41 79 348 98 35
Southern Pale Chanting Goshawk Melierax canorus © Nicolas Iselin
Je suis un paragraphe. Cliquez ici pour ajouter votre propre texte et me modifier. C'est facile.
Je suis un paragraphe. Cliquez ici pour ajouter votre propre texte et me modifier. C'est facile.
Swiss from New York
There are two sides to Nicolas Iselin. There's the structured, goal-oriented Swiss (German) side; and there's the creative, free-spirited New York side. While some think outside the box, I like to operate on its blurry edges, pushing new concepts and solutions just beyond the limits.
As a storyteller, I believe that the strongest narratives—those that move people—as well as the most exciting inventions all begin with a pencil and a sheet of paper, and are then brought to life by a team.
EXPERIENCE
2020-Present
Marketing & Communication Consultant
Geneva
I am fortunate, once again, to work in the fascinating world of scents and smells. Based out of Geneva, I provide my industry knowledge and competencies in branding and content creation to an up-and-coming Spanish fragrance house with big dreams.
2018-2020
Director of Strategic Communications
Geneva
LunaJets has allowed me to work in a technologically advanced startup in the field of private aviation. Working in a structure that is fast paced, extremely sales oriented and young in spirit and employee average age has added priceless feathers to my cap.
2012-2017
Marketing & Communication Director
I feel that education is one of the few products that can actually change our society positively. At Webster University, I built and led the Marketing department, which endeavored to attract to the institution bright, young minds from around the world.
1999-2012
Marketing Director
While I wasn't a perfumer, I helped in a small way to make the world smell nicer. Every day, I put my mind to invent and share new tools that would benefit our clients such as Procter & Gamble, Unilever, Henkel, Colgate-Palmolive, L'Oréal and many more.
1992-1997
Account Supervisor
At Grey Advertising, I learned to develop and deploy strategic and data driven advertising campaigns, while federating disparate groups of colleagues. During my tenure, I worked on the Mars business pitch, an incredible career-accelerating experience.
1989-1991
Assistant Account Executive
Communication, brand management and production all began for me at DDB. It is in this historic Madison Avenue Agency that I learned that advertising is an effective way of bringing a product's story to life in a relevant, original and impactful manner.
EDUCATION
1997-1999
MBA
New York
In order to reach the next level in my career, I felt the need to perfect my quantitative and leadership skills. I opted for the two year MBA program at Cornell. I didn't sleep much—especially the first year—but I learned a ton and filled some important gaps.
1985-1988
BA (English)
Vermont
I spent three years completing a four year curriculum on one of the most stimulating and beautiful campuses of the East Coast. And, thanks to that one special professor—we all have one in our life story—I discovered a passion for writing fiction.
1981-1985
Maturité Moderne
After years of being challenged by school, and challenging it in return, it is in high school that I finally learned how to learn. It is also then that I realized that I had strengths to share, and that teamwork could help me overcome some of my weaknesses.
CLIENTS
SKILLS
English - Mother tongue
French - Father tongue
German - Intermediate
WordPress - Beginner
SEO - Intermediate
MS Office pack - Advanced
TALENTS
A BRAND IS A PROMISE
I aim to deploy the right strategies and tools to communicate to a set target what the product's promise is. I have Marketing, Communication and Advertising experience in B2C, B2B, nonprofit structures and startups on building brands.
CONNECTING THE DOTS
Thanks to my gift of curiosity, I am able to connect disparate observations and bring them together to solve challenges, invent models and imagine new products. Beyond simply bearing ideas, I want to see them develop, grow and reach maturity.
AWAKENING THE SENSES
I like words, be they written or spoken. With a background in Ad Agencies and in a fragrance and flavor company, I feel that in order to touch people deeply, one needs to consider a multi-sensorial approach to storytelling and brand marketing.
MASTERING THE MATRIX
Matrix structures and cross functional teams have been my reality for most of my career. I also find that working with colleagues who have a different expertise and offer complementary skills is immensly rewarding and productive.
A NOT SO SECRET GARDEN
Every time I am in the great outdoors, I discover something new. I am fascinated by the natural world and feel strongly about environmental issues. In my not so secret garden, wild orchids and heirloom tomatoes grow under the same sun.